![]() ![]() Local listings are an important part of online visibility for every car dealership. ![]() Remember to audit your website regularly to ensure it stays in good condition. Still, if you want to have a complete picture and be more knowledgeable when talking to your developers, read this article about a full technical SEO audit. These are just a few essential elements you should consider while handling your technical SEO. It also directly influences conversions and user experience. Website speed - page speed is an important ranking factor.Mobile friendly - with 63% of all searches in the automotive industry happening on mobile devices, it is crucial for car dealers to make their websites accessible and well-optimized for mobile devices.It allows clients to filter products by different categories, but unfortunately, sometimes, it creates multiple URLs for the same content. Fix duplicate content issues - common issues that e-commerce websites face due to faceted navigation.Fix broken pages and links - prevent poor user experience.Use category pages to stay organized in the long term. Keep your site structure simple and flat - any webpage on your site should be accessible in 4 clicks or less. SEO-friendly site structure - make a website accessible for crawling and indexing.Here is the list of the most important things you should check to make your car dealership website healthy: This paragraph will refer to technical SEO practices. Good quality and healthy website is a base without which other efforts will not bring the expected result. Your website is the first thing you should care about to get satisfying SEO results. They are complementary, and you will be able to achieve the best results if you follow all of them. Below I described seven best practices that you should follow in order to reach the top SERP positions. Ranking your website is a long-term process that consists of multiple steps. By implementing the following car dealership SEO strategies, you will achieve your goal and stand out in the automotive e-commerce industry. The consideration stage of a potential car buyer |Think with GoogleĪs a car dealer, it is crucial to be useful for potential clients in all those moments and finally be there for them in the moment of purchase decision. The graphic below shows different micro-moments that a person intending to buy a car faces. This process can last months before they make a decision. ![]() In the automotive industry, characterized by a complex buyer journey with multiple touchpoints, it is essential to use SEO effectively.īefore people make a car purchase decision, they browse the web first and ask multiple intent-driven questions like which car is the best, what the costs are, where they should buy it, etc. SEO (search engine optimization) is a set of practices to improve a website's presence in organic search results in search engines like Google, Bing, Microsoft, etc. Why is car dealer SEO important for your sales? ![]()
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